logo icon white

Style Guide

Hey there.
These are Our Branding Assets.
(Kind of Important)

It’s best to follow these guidelines as closely as possible in both print and web applications as they are the foundation of our brand.

Reach out to All City Real Estate should you have any questions when using this guide.

Logos

These are the variations of the All City Real Estate logo.

The STACKED & HORIZONTAL LOGOS are the heroes and should be used in all applications where the spacing works best.

The ICON should be used predominantly in social
media, but can also be used as a design element in
print and web applications.

VERTICAL LOCK-UP
ICON

HORIZONTAL LOCK-UP

Logos

WHITE & REVERSE

These are examples of our WHITE & REVERSE versions. Anything outside of what is shown here is NOT allowed and falls outside the scope of the All City Brand.

You may only reverse the All City logo out of colors that fall within our branding palette.

You can reverse out of black in black and white
applications or an image with a color overlay that has ample contrast like the example to the image overlay shown.

VERTICAL LOCK-UP white logo
VERTICAL LOCK-UP
ICON
HORIZONTAL LOCK-UP white logo

HORIZONTAL LOCK-UP

Colors

Let our logos breathe. Don’t overcrowd them with type or other graphic elements in print and web applications. See the example shown and use your best judgment for proper clear space around our logos.

PRIMARY COLORS

Primary Blue

Pantone 652 C
CMYK 28%, 17%, 0%, 30%
RGB 108, 135, 179
HEX #6c87b3
Navy
Pantone 289 C
CMYK 18%, 11%, 0%, 76%
RGB 16, 35, 62
HEX #10233e

SECONDARY COLORS

Lighter Blue

Pantone 650 C
CMYK 9%, 5%, 0%, 10%
RGB 206, 217, 229
HEX #CED9E5
Black
Pantone Black C
CMYK 0%, 0%, 0%, 100%
RGB 0, 0, 0
HEX #000000
Light Blue
Pantone 5445 C
CMYK 12%, 8%, 0%, 15%
RGB 179, 198, 218
HEX #B3C6DA

White

Pantone —
CMYK: 0%, 0%, 0%, 0%
RGB: 255, 255, 255
HEX: #FFFFFF

Typography

These are the fonts used for our branding and are available for free at fonts.google.com.

You are responsible for obtaining these. It’s recommended to download both desktop and Webfont versions for your brand. Desktop fonts are used on your PC or Mac for creating documents, web fonts are embedded into your website online.

HEADLINE

Inter Medium

Recommended use is title case and sentence case form.

SUBHEAD

Inter Medium

Recommended use is all caps with a tracking set between 200-600.

BODY

Inter
Recommended use is sentence case form. All font weights within the Raleway family are okay to use throughout your branding.

SCRIPT

Inter
Recommended use is title case or sentence case, never all caps. Tracking should be set at -40.

© 2021 Copyright All City Real Estate Ltd. Co | Equal Housing Opportunity

X