Style Guide
Hey there.
These are Our Branding Assets.
(Kind of Important)
Reach out to All City Real Estate should you have any questions when using this guide.
Logos
The STACKED & HORIZONTAL LOGOS are the heroes and should be used in all applications where the spacing works best.
The ICON should be used predominantly in social
media, but can also be used as a design element in
print and web applications.
HORIZONTAL LOCK-UP
Logos
WHITE & REVERSE
These are examples of our WHITE & REVERSE versions. Anything outside of what is shown here is NOT allowed and falls outside the scope of the All City Brand.
You may only reverse the All City logo out of colors that fall within our branding palette.
You can reverse out of black in black and white
applications or an image with a color overlay that has ample contrast like the example to the image overlay shown.
HORIZONTAL LOCK-UP
Colors
Let our logos breathe. Don’t overcrowd them with type or other graphic elements in print and web applications. See the example shown and use your best judgment for proper clear space around our logos.
PRIMARY COLORS
Primary Blue
CMYK 28%, 17%, 0%, 30%
RGB 108, 135, 179
HEX #6c87b3
CMYK 18%, 11%, 0%, 76%
RGB 16, 35, 62
HEX #10233e
SECONDARY COLORS
Lighter Blue
CMYK 9%, 5%, 0%, 10%
RGB 206, 217, 229
HEX #CED9E5
CMYK 0%, 0%, 0%, 100%
RGB 0, 0, 0
HEX #000000
CMYK 12%, 8%, 0%, 15%
RGB 179, 198, 218
HEX #B3C6DA
White
CMYK: 0%, 0%, 0%, 0%
RGB: 255, 255, 255
HEX: #FFFFFF
Typography
You are responsible for obtaining these. It’s recommended to download both desktop and Webfont versions for your brand. Desktop fonts are used on your PC or Mac for creating documents, web fonts are embedded into your website online.
HEADLINE
Inter Medium
SUBHEAD
Inter Medium
BODY
SCRIPT
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Saturday - Sunday: Closed
Contact:
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